JEFFERSON VALERO
Position
Operations Manager
Profession
Bachelor's in Computer Science / Webmaster Diploma
Specialty
Project management and web development.
Hobbies/Talents
I love enjoying art, green spaces, and cultural activities.
How many years have you been at Pow and what does this beginning represent for your career?
6 years. It represents everything, the beginning of something extraordinary that turned into a much more authentic collaborative project than I could have envisioned. It all started with the desire to create a different way of working, to bring practices of a youthful, fun, and success-oriented organizational culture, to build a creative agency with young people eager to learn and venture, to be part of a community without individualism, and to build the place where they wanted to work.
If you had to define yourself in one phrase, what would it be and why?
“Today I am my best version, but not better than tomorrow.” We are professionals in constant evolution, each project and client brings us a challenge that adds knowledge and new experience, we love discovering our new best version by overcoming these challenges.
What are the expectations and opportunities you foresee in the marketing world in five years?
The opportunities in the marketing of tomorrow are endless. Day by day, marketing evolves rapidly, integration with other fields such as virtual reality, metaverse, and others, creates new ways of doing marketing.
What is your key to delivering truly quality work?
The commitment to generate a real solution for the end-user, add value to your client, and undoubtedly, build your best version in the process.
Do you feel that your client's success is also your success?
Our clients’ projects are as much ours as theirs, from the beginning we call them “ours” so that sense of belonging guides us to its success.
What is the project that has had the most impact on you at Pow Ideas and why?
Quamtum, an account that not only made us part of its graphic design management but also part of its success. The trust in each challenge demands us to be more organized and creative, the level of difficulty of each activity, and the commitment to its results is greater with each step, achieving projects never thought of by us: Telcel, Claro, Bait (Walmart). Without a doubt, our profile was enriched by those experiences and teamwork with very high-level professionals.
How would you describe the Pow Ideas experience?
Wow, not only do I love working at Pow and being part of a second family, but I also love doing different activities that take me to a new level, so I define it with a “Wow.”
What are the main competencies every specialist in your professional area should have?
Organized, it’s important to follow processes to not affect your colleague’s work, every teamwork is a system where if one of the gears fails, it makes the colleague fail.
How do you consider the impact of generating brands with value and purpose?
As a professional, creating real solutions for real brands that are empowered with our support, adding value… the growth for both parties is what I highlight the most as an impact.
