INTERVIEW

After the dark tunnel, there is always LIGHT.

María Chirinos

Title

Account Coordinator

Profession

Marketing Specialist

Specialty

Marketing

Hobbies/Talents

Public speaking, digital reading, reading the Bible...

How long have you been at Pow and what does this beginning represent for your career?

Almost 6 years now. Pow represents work freedom for me, it embodies that other side where I can apply marketing details. It’s a strengthening in digital marketing. Pow is the emerging collaborative work for me.

If you had to define yourself in one phrase, what would it be and why?

Optimism, I know everything brings something good. After the dark tunnel, there is always LIGHT.

What are the expectations and opportunities you foresee in the marketing world in five years?

Much more specific tools, strengthened by Artificial Intelligence (AI) engulf the digital system today. There is no future without AI.

What is your key to delivering truly quality work?

Commitment, even with opposing ideals, one must be committed.

Do you feel that your client's success is also your own success?

Do you feel that your client’s success is also your own success?

What is the project that has had the most impact on you at Pow Ideas and why?

Kuska and Frutalia. Because of their owners, they love what they do, they always conveyed that.

How would you describe the Pow Ideas experience?

Freedom of ideas.

What are the main competencies every specialist in your professional area should have?

Teamwork, leadership, assertive communication, analytical skills, and problem-solving ability.

How do you assess the impact of creating brands with value and purpose?

It’s the new raison d’être of Marketing, a priority…

The new generations demand it.

As a final point. If you had to express a feeling or emotion that describes the Pow experience, what would it be and why?

Passion.

Everyone wants to always do the best they can.