New professions and AI
It is still a little early to say, with first and last name, what are these new professions that come to revolutionize the social and economic relations of human civilization, as we know it today. However, what is quite clear are the trends that position different lines or areas of interest, whose needs are clarifying some thematic profiles. The main ones—according to specialists—have to do with areas as sensitive as cyber security, biotechnology, and data control. That is why applied and emerging careers such as SEO or AI engineers, doctors and analysts will gradually make their way unstoppably. These profiles will be more demanded and offered by universities and their influence will change the labor market in record time.
AI in the world of communication, marketing and creativity
It is still a little early to say, with first and last name, what are these new professions that come to revolutionize the social and economic relations of human civilization, as we know it today. However, what is quite clear are the trends that position different lines or areas of interest, whose needs are clarifying some thematic profiles. The main ones—according to specialists—have to do with areas as sensitive as cyber security, biotechnology, and data control. That is why applied and emerging careers such as SEO or AI engineers, doctors and analysts will gradually make their way unstoppably. These profiles will be more demanded and offered by universities and their influence will change the labor market in record time.
AI in the world of communication, marketing and creativity
Without a doubt, one of the areas of human activity most impacted by AI—today—is the generation of information and socialized or mass communication, understood as that intangible value that mobilizes power relations, at the same time to boost global economic and financial activity. That is why AI is being used to a thousand percent in the field of digital marketing globally, exploiting the creative and communication factor on unimaginable scales, and that are possible today.
At POW IDEAS we believe in constant innovation as a strategic part to generate optimal, effective and successful communication products that fulfill the purpose of generating brands with value, which is why we manage the latest processes in AI applied in communication, digital marketing and creativity in advertising and corporate design. Now, and without trying to get good press, we’ll tell you how we’ve applied AI in some of our main creative processes since Midjourney.
The AI Midjourney tool and its uses
It is a powerful AI tool, capable of creating prototypes of artistic concepts in record time, which can be shown to clients, also optimizing delivery times and productivity in agencies.
Creation of covers with AI
Yes, as you read it, the AI allowed us to generate an image from a Prompt (command line). And although the hands and talents of our designers are our main and invaluable tools, this command line specifies the main design theme in a computational process called text to image. This process has been used with great success for our special client El Avisador Magazine.
And it is that the use of this type of AI tools not only allows us to create prototypes of artistic concepts, but also allows us to enhance the skills of our artists and design specialists, by imagining a world of new possibilities in a different and radically creative way. If you want to see the final product, visit the official site of the magazine and surprise with the March-April issue.
Inspiration for creative concepts
Artificial intelligence has made it possible to generate highly intuitive algorithms and applications aimed at the field of creativity, and at POW IDEAS we have made the most of these immense opportunities, by allowing our publicists and graphic designers to visualize concepts in images, based on the response it generates. the AI to later be able to develop them. This is based on using keywords to guide our creative proposals, based on what the tool is throwing in real time. It is important to highlight that at no time has human talent been replaced, on the contrary, we have strengthened a policy of permanent innovation at the service and continuous improvement of talent and its creative processes.
Arts with personalized particular styles
A trend like the dinoprofessions of recent viral impact, was developed by the house, with a very particular and impressive aesthetic imprint, which undoubtedly differentiated us from the rest of the proposals developed by the competition. These possibilities do not nullify in any way the creative and artistic capacities of human talent, due to the high intuitiveness and assertiveness of the metalanguages used in the commands, whose precision masterfully captures the intentionality of the creators.
Source: @lifeatALG
These are just a few examples of the application of AI in different areas of human activity—more than one or a few professions in particular—a growing trend that can no longer be reversed and whose numerous benefits are already being used satisfactorily by the creative agents of marketing agencies, who, like at home, visualize the potential of applying and generating specialized and innovative AI techniques at the service of brands with purpose and value for humanity.
