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Vedamov is a brand that focuses on elevating human consciousness through movement and knowledge in pursuit of holistic well-being. In collaboration with Pow Ideas, a comprehensive branding and marketing strategy has been developed that encompasses everything from the brand’s essence to its visual identity. This approach ensures consistency in all aspects of the brand’s presence, creating a lasting emotional connection with the target audience.
VEDA: Knowledge, in Sanskrit.
MOV: The first three letters of “movement” are “mov.”
This name encapsulates the notion of consciousness transformation through the union of movement and knowledge.
Serif typography reflects the fusion between knowledge and movement.
Sparkles under the letter 'E' and in the center of the letter 'O', evoking enlightenment and personal evolution.
Curved line suggests a continuous flow between ancestral knowledge and conscious movements.
Color palette
