Years of effort symbolize the love for what you do; hours of work, early mornings of dedication, and the satisfaction of going, day after day, materializing transcendental changes in your professional life and, above all, in the growth of the businesses of so many clients who have trusted you, and mainly, in your brand and in all the intangible and invaluable values that it represents. That is why, in some way, a whole life story must be preserved and protected. In the following article, we will tell you our story as a brand and the path we have taken to consolidate our effort through our registration; we will also describe in detail all the benefits you can obtain by doing this procedure that is well worth the effort. Stay with us until the end and find out.
A Story of Power to Create
Almost a decade ago, a group of young university students decided to believe in their personal power to create and transform the most adverse realities into possible dreams, in the midst of a challenging social and historical environment like never before. However, beyond obstacles, Jefferson Valero decided to start an adventure of growth and entrepreneurship encouraged by his university professor. Thus, Pow Ideas was born, as an enterprise focused on generating digital and integral marketing solutions with a vision aimed at creating brands with value and purpose.
Shortly after, other university students, Richard Pérez and Jerardine Valero, joined the team to strengthen the brand and believe in a future.
Pow is making a strong impact with a process of expansion and internationalization, choosing Colombia as its headquarters. In this way, this great country opened its doors, returning with great interest the belief in it to grow. Therefore, Pow Ideas decided to take the big step of registering as a trademark, strengthening its commitment to this beautiful nation and its people.
As something special, beyond having a meaning for a successful brand maker, registering your trademark also implies a series of practical benefits that we will summarize below.
Advantages of Registering Your Trademark
Registering your trademark is an important step in protecting your brand and your business. A trademark is a word, phrase, symbol, or design that identifies and distinguishes the goods or services of one party from those of others. By registering your trademark, you gain the exclusive right to use it in commerce. This means that no one else can use your trademark without your permission.
There are many advantages to registering your trademark. Some of the key benefits include:
- Brand positioning
You can create a conglomerate of differentiated products and services with added value, starting from a registered trademark. In addition, the emphasis on quality will inevitably help you consolidate your prestige.
- Increased profitability
Registering your trademark can also increase the value of your business model, since a trademark is an intangible asset, a heritage and an asset that has tradable value. In other words, it can be sold, its value increases over time, and it can even become a business opportunity, for example, through franchising.
- Enhances your reputation and optimizes your brand image
Owning a registered trademark, in some way, forces you to homogenize and standardize all communication and image projection efforts, which makes it possible to generate a high-standard brand with the possibility of positioning in multiple markets.
- Provides added and intangible value to your brand
Once your trademark is registered, its value, both emotional and monetary, will increase. In the new liquid economy, efficiently managed intangible assets, associated with ideas and intellectual potential, maximize your finances.
Most Common Trademark Registrations
There are four main types of trademark registrations:
1. Word marks: These are the most common type of trademark and consist of words, letters, numbers, or a combination thereof. Examples of word marks include “Nike,” “Apple,” and “Google.”
2. Design marks: These trademarks consist of specific designs, logos, symbols, or graphical elements. Examples of design marks include the Nike swoosh, the Apple logo, and the Google “G” logo.
3. Slogan marks: These trademarks protect memorable phrases or slogans associated with a product or service. Examples of slogan marks include “Just Do It” (Nike), “Think Different” (Apple), and “Don’t Be Evil” (Google).
4. Collective marks: These trademarks are used by members of a cooperative, association, or other collective group to identify the goods or services of their members. Examples of collective marks include the American Medical Association (AMA) logo and the Certified Public Accountant (CPA) designation.
The most common type of trademark registration is a word mark. This is because word marks are the most straightforward type of trademark and are easy to identify and remember.
However, it is often recommended to register your trademark as a mixed mark. This is because mixed marks combine a word mark with a design mark, which can provide additional protection for your trademark.
For example, the Nike swoosh is a design mark, but the word “Nike” is also a word mark. By registering the Nike trademark as a mixed mark, Nike has additional protection for its trademark.
The Importance of Registering Your Trademark
Registering your trademark is an important step in protecting your brand and your business. A trademark is a word, phrase, symbol, or design that identifies and distinguishes the goods or services of one party from those of others. By registering your trademark, you gain the exclusive right to use it in commerce. This means that no one else can use your trademark without your permission.
There are many benefits to registering your trademark. Some of the key benefits include:
- Legal protection: Registering your trademark gives you legal protection against infringement. This means that you can sue anyone who uses your trademark without your permission.
- Exclusive rights: When you register your trademark, you gain the exclusive right to use it in commerce. This means that no one else can use your trademark without your permission.
- Increased value: A registered trademark is a valuable asset. It can increase the value of your business and make it more attractive to potential buyers.
- Enforcement: Registering your trademark makes it easier to enforce your trademark rights. If someone infringes on your trademark, you can take legal action against them.
- International protection: Registering your trademark in one country does not protect it in other countries. If you want to protect your trademark in other countries, you need to register it in each country.
In addition to the benefits listed above, registering your trademark also provides you with peace of mind. Knowing that your trademark is registered gives you the confidence to invest in your brand and grow your business.
If you are a business owner, it is important to register your trademark. Registering your trademark will help you protect your brand and your business.
