Luis Surth
Position
CM
Profession
Cosmetologist
Specialty
Social Media Manager & Community Manager
Hobbies/Talents
Watching movies
If you had to define yourself in one sentence, what would it be and why?
Gratitude; because being grateful individuals equates to feeling more satisfied with life. “Gratitude is the memory of the heart
You feel that the success of your client is also your success
Certainly, the success of the client indicates the quality of your brand.
How would you define the Pow Ideas experience?
I’ve been working with Pow for years, and I can only say it’s amazing. Working with Pow is like being part of a warm work family; each person contributes their unique essence to achieve different goals, and every day is an opportunity to grow together.
What are the main competencies that every specialist in your professional area should have?
Primarily, what is a CM? It’s a digital marketing professional who manages social networks with the aim of maintaining and developing a brand’s social community online. For this, some of the main competencies to consider are:
Designing the content marketing strategy.
Certainly, the success of the client indicates the quality of your brand.
What project has marked you the most at Pow Ideas and why?
The community manager plans, and in many cases, writes and publishes the content.
Managing the company's digital identity
If a user wants to know something about a company, they will most likely search for it on social networks. When they find it, if it’s disorganized or incomplete, the image they’ll get won’t be good.
Providing customer service on social media
One of the reasons why customers use social networks is to connect with the brand.
