Foundation Friends of Women with Breast Cancer (Famac) Announces the XXIII Walk for Life.

Maracaibo, September 15, 2023 – The Friends of Women with Breast Cancer Foundation (Famac), a non-profit Civil Association dedicated to comprehensively addressing breast cancer in Zulian women for over 23 years, is pleased to announce the arrival of the XXIII Walk for Life. This year, the walk bears the inspiring motto “Join the Pink Feeling”, based on the concept of being part of a movement where with every step you take and in every beat of your heart, the pink feeling expands and joins a collective movement of thousands of souls walking together, with determination and love, in support of the fight against breast cancer.

Pow Ideas once again joins the pink movement by generating the campaign concept and developing its visual identity and website.

Walk Details

Meeting Point: Lakeside Trail
Date: Saturday, October 15, 2023
Time: 6:00 AM
Route: 10 km

This year, Famac has found the person who will embody the passion and determination of the 2023 Walk for Life through a public consultation on its official Instagram account @fundacionfamac. Voters chose @soyceliaraquel, a social communicator, model, and host of “Celia Hoy” on @capital90.3fm, at just 23 years old.

“Celia Raquel is a beacon of hope and unity in our community, and we are thrilled to have her as our representative this year,” comments the foundation’s president, Mrs. Melida Plata.

How to Participate in the XXIII Walk for Life?

To join this noble cause and be part of the 2023 Walk for Life, follow these simple steps:

  1. Visit a Pink Point: Approach the main headquarters of the foundation located at the Indio Mara Shopping Center Local 19 or any of its Pink Points.

  2. Get your Number: The contribution is $5.

  3. Let’s Walk Together: See you on October 15th at 6:00 AM at Vereda del Lago, where we will join the pink sentiment.

For more information, visit:

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About Famac
The Friends of Women with Breast Cancer Foundation (Famac) is a non-profit organization committed to providing comprehensive support to Zulian women with breast cancer. For more than two decades, Famac has worked tirelessly to raise awareness about the importance of early detection and provide resources for the treatment and care of patients. The Walk for Life is one of Famac’s flagship events, bringing the community together in a show of solidarity and love for the cause.