The campaign for the XXIII Walk for Life by FAMAC focuses on the emotional power of collective sentiment. The idea is to transform the walk into a symbol of unity, love, and hope. More than just a physical journey, it’s about joining a cause that has impacted and saved lives. The campaign seeks to convey the importance of being part of something greater, of belonging to a community that embraces and supports women fighting breast cancer.
Embodies the concept of the 'pink feeling' campaign.
It represents the breast and nipple while simultaneously functioning as the person's head.
It merges the human figure with a pink ribbon, symbolizing solidarity and collective struggle.
Use of pink as the primary color and symbol of hope.
A homepage has been created that is clear, accessible, and visually appealing, with the aim of providing potential participants easy access to essential information and motivating them to join the 2023 Walk for Life.