Join the

Pink

Feeling

Pow Ideas

Campaign

Heart of the campaign

The campaign for the XXIII Walk for Life by FAMAC focuses on the emotional power of collective sentiment. The idea is to transform the walk into a symbol of unity, love, and hope. More than just a physical journey, it’s about joining a cause that has impacted and saved lives. The campaign seeks to convey the importance of being part of something greater, of belonging to a community that embraces and supports women fighting breast cancer.

Creating an

Identity

Embodies the concept of the 'pink feeling' campaign.

It represents the breast and nipple while simultaneously functioning as the person's head.

It merges the human figure with a pink ribbon, symbolizing solidarity and collective struggle.

Use of pink as the primary color and symbol of hope.

PANTONE 9244U

PANTONE 14-1911 TPX

PANTONE 204U

PANTONE 2046CP

PANTONE 17-1930 TCX

PANTONE P 69-7 C

PANTONE 10398C

Printed materials

Web page

A homepage has been created that is clear, accessible, and visually appealing, with the aim of providing potential participants easy access to essential information and motivating them to join the 2023 Walk for Life.

attendees

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tickets sold

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Desde Famac (Fundación Amigos de la Mujer con Cáncer de Mamá)queremos expresar nuestro reconocimiento y felicitaciones a Pow Ideas Agencia de Publicidad por su impecable labor.Nos sentimos muy satisfechos con su trabajo, que nos ha permitido mostrar al público la labor que desarrollamos de una manera clara,sencilla y atractiva.Gracias amigos por su solidaridad con nuestra causa.Que el éxito los siga acompañando.

Mélida Plata

Presidenta