Email Marketing: Past or Future?

According to the latest estimates by technology and telecommunications giants and independent firms, email is undoubtedly the most widely used communication platform by people around the world. This translates, literally, into millions of possibilities to communicate with your key audiences and increase your sales, through this spectacular and empathetic tool that has given us so much satisfaction in this house.

Consultants and technologists estimate that the full and potential reach of email in 2023 is simply astronomical, as it is expected that 4.03 billion people worldwide will use email as their primary form of communication this year alone, due to its reliability and intuitive usability, not to mention the fact that an email is needed to perform—practically—any daily transaction.

Additionally, the projections are on the rise, as an exponential growth of up to 4.48 billion email users is expected by 2024. This makes email the champion platform, with unprecedented reach and penetration. As an old adage goes, you don’t always need to reinvent the wheel, you just need to know how to use it well.

And that’s where we come in. At Pow Ideas, we are experts in email marketing. We have a team of experienced professionals who can help you create and execute effective email marketing campaigns that will reach your target audience and achieve your marketing goals.

At Pow Ideas, we are pleased to offer our email marketing service, with the added value of developing strategies that adapt to each specific need. We base our strategies on the characteristics of the market niche to be conquered, the socio-demographic and key segmentation characteristics, as well as the strengths and prerogatives of your brand to generate effective positioning.

Because at Pow Ideas, we believe in building brands with value and purpose, we invite you to see our 2023 email marketing proposal.

Do you need help with your email marketing?